IND
AUS
Client Overview
South India's largest diagnostic chain approached DigiBirds360 Media to enhance its digital presence and generate leads. The client sought to increase its market share amidst stiff competition in the healthcare sector.
Objectives
- Scale the campaign to generate leads for diagnostic services.
- Maintain a favorable Cost Per Lead (CPL) while facing competition from other healthcare aggregators.
- Increase conversion rates for diagnostic procedures.
- Achieve a higher Return on Ad Spend (ROAS).
Campaign Period: Aug '23 – Nov '23
Challenges Faced
- Stiff competition from Redcliffe, Healthians, and Ogangehealth.
- A limited advertising budget necessitated an aggressive marketing approach.
- Need to scale the campaign while maintaining a favorable CPL.
Key Results Achieved
- 67% Surge in Leads: DigiBirds360 Media delivered a remarkable 67% surge in leads for the diagnostic chain, significantly boosting its customer base.
- 5X Monthly Average ROAS: The campaign translated into an impressive 5X monthly average ROAS, indicating efficient allocation of advertising resources.
- 30% Reduction in Cost Per Lead: Despite scaling the campaign, DigiBirds360 Media reduced the client's Cost Per Lead by 30%, optimizing budget utilization.
- 123% Increase in Conversion Rate: Through strategic optimization and targeted marketing efforts, the conversion rate for diagnostic procedures witnessed a substantial 123% increase.
Key Strategies Implemented
- Advanced Keywords Research: DigiBirds360 Media conducted thorough research to target transactional and high-intent keywords related to diagnostic services, ensuring the campaign reached the right audience.
- Landing Page Optimization: The agency optimized various elements of the landing pages, including headlines, copies, UI/UX, and CTA buttons, to enhance the user experience and boost conversions while reducing CPL.
- Bidding Strategies: Using manual and automated bidding strategies, DigiBirds360 Media maximized lead volumes while ensuring a favorable CPL, optimizing campaign performance.
- Conversion Rate Optimization (CRO): Leveraging a combination of search, display, and local ads, along with action-oriented ad copies and CTAs, the agency improved the conversion rate, driving higher engagement and conversions.
Conclusion
Through strategic planning, meticulous execution, and continuous optimization, DigiBirds360 Media helped South India's largest diagnostic chain achieve remarkable growth in leads, ROAS, and conversion rates. Despite challenges posed by competitors and budget constraints, the agency's innovative approach and tailored strategies delivered exceptional results, solidifying its position as a trusted partner in digital marketing for the healthcare sector.
